This is it usually means this is what we've been waiting for, or in other words, this is the thing that have been mentioned in the past and was about to happen some time in the future, which is now.
In the idiom
this is it, the word
this can refer to what is
about to happen, while in
that's it, the word
that can refer to what
just happened. So that's it can mean
it's over, or paraphrasing, this is the end.